SD Times gained 2nd place in advertising pages among “Technical/Developer“ publications in 2004, behind only MSDN Magazine. MSDN had 669.5 advertising pages, SD Times had 553.25, while Dr. Dobb's (the perennial frontrunner among independent publications) had but 499.08. (Info from Competitive Media Reporting, formerly AdScope).
Does this mean a raise for me? You bet it doesn't.