Ziff Davis is [selling for \\(150M its Enterprise Group](https://adage.com/section/btob/976), whose assets include *Baseline, CIO Insight, eWeek*, and **microsoft-watch.com.** Unfortunately, that leaves ZD with still around \~\\)240M in debt, which they must pay off using their Consumer/Small Business Group (which published PC Mag) and their Game Group.
The purchaser was Insight Venture Partners. I can't imagine that they've got a plan to flip it -- I don't think any publishing company is hankering to make such an investment. So that leaves slicing-and-dicing.