Ionic-Breeze Chip-Cooling: Good Idea

Purdue researchers have applied the idea of an ionic breeze to cooling computer chips. This seems like a slam-dunk to me: more flexibility than a fan in terms of structure, the ability to generate the wind without a dead layer near the surface, and thereby more efficient. Presumably much quieter, since there would be no ball bearings and increased efficiency means less total air displacement. Couple years to commercialize they say...